Urban Junket is a Minneapolis-based handbag design and distribution company founded in 2008 by Tracy Dyer, a former Best Buy marketing executive and road warrior who believes passionately that fashion and function shouldn’t have to be sacrificed for each other. 

Urban Junket was formed in an effort to fill the unmet needs of busy women, including working mothers, busy students, young urban professionals, business travelers, semi-retired boomers and more. Whether they are 24 or 64, what they all share in common is their love for boutique store fashion, a desire to express their personal style, and a need to carry and organize their stuff in a functional way.

The Urban Junket collections include Laptop Bags, Handbags, Accessories and Bags with Chargers.


Our goal is to design products that combine unique styling with everyday functionality. Our colors are inspired by nature and our materials honor protecting it. We source quality, eco-friendly materials from all over the world, including rPET fabric spun from recycled plastic bottles, to create eclectic expressions of style. Smartly-designed and durable, our bags—some with portable chargers inside—keep your stuff organized, protected and powered throughout your daily journey.

The t.o.t.e. {to observe the earth} collection

Urban Junket's t.o.t.e. {to observe the earth} product assortment features an exterior made of 100% coated cotton canvas manufactured with non-toxic, azo-free dyes and always meets the EU requirements for REACH-friendly products. Our lining is made from from rPET (recycled polyester) fabric which is spun from recycled plastic bottles that undergo high temperature washing and sterilization before being made into thread that is dyed using non-toxic dyes. By using and re-using post consumer materials to make fabric, we reduce landfill waste and ocean garbage patches and minimize pollutants required in the fabric production process. Learn more about rPET in FAQs.

Meet Tracy Dyer, Founder/Chief Bag Lady

"While working on the launch of the “Geek Squad” brand for Best Buy, I would often lead focus groups where I would regularly hear from women... "why are there no decent or stylish laptop bags for me? Why are there only those boring black bags on the market!?” I took this insight to a few different vendors, but no one seemed to listen. I decided to venture out on my own and design laptop bags - just for women.

My father, Dr. Wayne Dyer and his teachings played a big part in deciding to leave the corporate world and start Urban Junket.  While sitting in the audience watching my father speak to a few thousand people, he looked right at me and said, “Tracy, don’t die with your music still inside you!”  I knew at that moment that I could no longer play the game by somebody else’s rules - it was time to create my own game.  Three months later Urban Junket was born."


Check out a clip of Dr. Wayne Dyer speaking about Tracy's inspiring journey in founding Urban Junket.

Search our store